Profile Products















Introduction :

Keerat and Company has established itself as Distributors and Suppliers of Plaster of Paris (‘POP’) and Gypsum. Our products are sold under our own brands “Uttam Gypsum-Stucco’, ‘Uttam Gypsum-One coat’ and ‘Uttam Gypsum-One Coat Elite’. We offer commercial grade POP (2 no POP), Stucco, fine plaster, superfine plaster, gypsum powder, vermiculate gypsum powder, one coat gypsum, universal gypsum, gypsum board and POP sheets.

 In addition, we are the project distributors of: -

  1. JK Lakshmi Gypsym Plast;
  2. Saint Gobain Gyproc India ltd (India Gypsum) and
  3. Saint Gobain champion Putty.
  4. RCF Gypsum Plaster
  5. Gyproc Gypsum Board (India Gypsum)
  6. Lafarge Gypsum Board

Our endeavor is to win the customer’s satisfaction through constant personalized attention, offering total quality satisfaction, while maintaining world class quality products and services. Mr. Gurcharan Singh Wasan (HUF), sole proprietor, conceptualized and founded the company in 2005.


Brief History:

 In 1986, Mr. Gurcharan Singh Wasan joined Goldy Freight Carriers, a family owned business of Transportation in Mumbai, India. He was engaged in supplying trucks on contract to various companies for loading and unloading their products. Primarily, this business, which was started in1975, was spread across westem and southern part of the country. In 2004, Mr. Harvinder Singh Wasan, nephew of Mr. Gurcharan Singh Wasan, diversified the business by venturing into trading of POP.This resulted in formation of new company named ‘Keerat and Company’. He ensured that his business grew exponentially and maintained cordial relationship with other market players. In 2008, he was selected as Chairman of POP Welfare Traders Association of Mumbai.


Experience of the owners:

  • 6 years experience in construction and building with business profile in construction & building materials supply.
  • Field marketing in construction & building material in and around Mumbai
  • Have full Knowledge in purchase, supply, Market Demand along with handling of transport Authorities responsible with Building materials supplying
  • Excellent coordination with Architects, Contractors, Builders
  • Properties Dealing
  • Analyzing latest marketing trends & tracking competitors’ activities & providing valuable inputs for line tuning corporate sales & marketing strategies
  • Building & maintaining healthy business relations with major clientele, ensuring maximum customer satisfaction by achieving delivery & quality norm
  • Account handling of Non trade parties (Direct sales to Non trade.)


Projects / Customers

  • Supplied POP to Lodha Group for construction in and around Mumbai
  • Supplied POP and Gypsum to Swaraj Builders for construction projects in Navi Mumbai
  • Supplied construction materials to Shappoorji Pallonji Group for the construction of various projects
  • Supplied POP and Gypsum to Satra Properties
  • Supplied POP to Safal Group
  • Some of the other clients include Jaypee Homes, Ned Siddhi Developers, Park View Developers, S L Constructions, RNA builders etc
  • Supplier of POP/Gypsum/POP Sheets/Stucco etc to contractors/architects/shops in and around Mumbai
  • Keerat and Company endeavors and is equipped to serve many more...


Areas and Volume of business

  • Within a short time of approximately years, Keerat and Company has managed expanding its business both geography wise and customer wise. This has in turn increased the overall volume of business
  • We currently supply to a broad client base comprising of 70 shops and contractors
  • This client base is spread across Mumbai, Navi Mutnhai, Thane, Bhayander, Vasai, Kalyan, Neral, Dombivili, Pune, Nasik, Shirdi, Nanded and Goa
  • The turnover of the company is approximately 800 to 900 tons of POP per month and 400 to 500 tons of Gypsum and Stucco per month


Business Skills:

  • Channel Management & Distribution: Identifying, developing channel partners for achieving business volumes consistently and profitability. Evolving strategies and activities to achieve desired business objectives and implement recognition campaigns for enhancing motivation.
  • Sales Promotion: Building brand focus in Conjunction with Operation requirements. Ensuring maximum brand visibility and capture optimum market shares brand image building and awareness campaigns.
  • Team Management: Providing Company provided sales format and Product knowledge for new recruits for achieving pre planned business targets. Leading, training & monitoring the performance of team members to ensure efficiency in sales operations and meeting of individual & group targets.


Our Approach:

  • Long term relationship with Clients
  • Client interaction & Personalized Service
  • Round the clock availability
  • Timing and Deadlines
  • Execution Orientation
  • Relationship with trust, openness, understanding and honesty
  • Creative Exploring, Thinking and Solving
  • Strong Ethics and Values
  • Professional Integrity


Keerat and Company strives for presence in every town and every city in the country, reaching every corporate situated therein, and providing complete solutions with best expertise in each area of service, delivered to its doorstep, enabling it to build a huge network of corporates with long and lasting relationships with them.

Looking forward to a great association.